The Problem

The ProblemThe shortfall in profits can arise from a number of causes including:

• Starting a business with a good client base but running out of customers.

• Failing to look for new customers as markets change.

• Not reacting to changes sufficiently quickly.

• Allowing products and services to become outdated.

• Not making best use of the sales resource.

• Inability to manage company business.

• Inadequate staff training and motivation.